ASA Ruling on PPD-free Claims

ASA Ruling on PPD-free Claims

On 12th February 2025, and after a compliant filed by the Cosmetic, Toiletry and Perfumery Association (CTPA), the Advertising Standards Authority (ASA) ruled against a cosmetic company for making ‘PPD-Free’ claims on a product containing para-toluenediamine (PTD)....
ASA Ruling on PPD-free Claims

ASA Ruling on Misleading Teeth Whitening Advert

On 21st December 2022, the Advertising Standards Authority (ASA) upheld a ruling against an online advertisement for a tooth whitening product which did not provide substantiation for claims to effectively “whiten teeth within minutes”. The retailer did not respond to...