ASA Guidance on Environmental Claims

ASA Guidance on Environmental Claims

On 23 June 2023, the Advertising Standards Authority (ASA) published an updated version of its guidance on misleading environmental claims and social responsibility. The guidance can be accessed here. The guidance is intended to help marketers interpret advertising...
ASA Guidance on Environmental Claims

CMA Investigation into Green Claims

On 26 January 2023, the Competition and Markets Authority (CMA) announced a review of claims made on a wide range of fast-moving consumer goods (FMCG) including toiletries and personal care items. The move is an expansion of ongoing work by the CMA into...