CMA Investigation into Green Claims

CMA Investigation into Green Claims

On 26 January 2023, the Competition and Markets Authority (CMA) announced a review of claims made on a wide range of fast-moving consumer goods (FMCG) including toiletries and personal care items. The move is an expansion of ongoing work by the CMA into...
CMA Investigation into Green Claims

ASA Ruling on Environmental Claims

Following an investigation on environmental claims, the Advertising Standards Agency (ASA) made a ruling against a laundry detergent brand making “green” claims such as: Kinder to planet, reduction of virgin plastic used and efficiency of product performance using...