ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Ruling on Irresponsible Advertising

by | Jan 23, 2024 | UK

On 20 December 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertising on social media that was challenged as to whether the messaging was socially responsible (full details of the ruling can be found here). The CAP Code...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Guidance on Environmental Claims

by | Sep 3, 2023 | UK

On 23 June 2023, the Advertising Standards Authority (ASA) published an updated version of its guidance on misleading environmental claims and social responsibility. The guidance can be accessed here. The guidance is intended to help marketers interpret advertising...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Ruling on ‘Free From’ Claims

by | Jun 24, 2023 | UK

On 17 May 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertisements for a deodorant with misleading ‘aluminium-free’ claims, specifically claiming to be less irritating, less harmful and better performing than deodorant products that...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Ruling on CBD Skincare

by | May 28, 2023 | UK

On 26 April 2023, the Advertising Standards Authority (ASA) upheld a ruling against social media and website advertisements for a CBD skincare range that made both explicit and implicit medicinal claims for an unlicensed product. The social media advert stated that...