ASA Guidance on Environmental Claims

ASA Guidance on Environmental Claims

On 23 June 2023, the Advertising Standards Authority (ASA) published an updated version of its guidance on misleading environmental claims and social responsibility. The guidance can be accessed here. The guidance is intended to help marketers interpret advertising...
ASA Guidance on Environmental Claims

ASA Ruling on ‘Free From’ Claims

On 17 May 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertisements for a deodorant with misleading ‘aluminium-free’ claims, specifically claiming to be less irritating, less harmful and better performing than deodorant products that...
ASA Guidance on Environmental Claims

ASA Ruling on CBD Skincare

On 26 April 2023, the Advertising Standards Authority (ASA) upheld a ruling against social media and website advertisements for a CBD skincare range that made both explicit and implicit medicinal claims for an unlicensed product. The social media advert stated that...
ASA Guidance on Environmental Claims

ASA Ruling on Misleading Teeth Whitening Advert

On 21st December 2022, the Advertising Standards Authority (ASA) upheld a ruling against an online advertisement for a tooth whitening product which did not provide substantiation for claims to effectively “whiten teeth within minutes”. The retailer did not respond to...