ASA Ruling on PPD-free Claims

ASA Ruling on PPD-free Claims

by | Mar 7, 2025 | UK

On 12th February 2025, and after a compliant filed by the Cosmetic, Toiletry and Perfumery Association (CTPA), the Advertising Standards Authority (ASA) ruled against a cosmetic company for making ‘PPD-Free’ claims on a product containing para-toluenediamine (PTD)....
ASA Ruling on PPD-free Claims

ASA Ruling on Misleading Health Claims

by | Aug 15, 2024 | UK

On 24 July 2024, the Advertising Standards Authority (ASA) upheld a ruling against a cosmetic brand promoting the use of a deodorant and featured a woman who stated she was a breast cancer survivor. The ad was reported to the ASA due to the perception that the advert...
ASA Ruling on PPD-free Claims

ASA Ruling on Discrediting and Denigrating Claims

by | Jul 13, 2024 | UK

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...
ASA Ruling on PPD-free Claims

ASA Ruling on Irresponsible Advertising

by | Jan 23, 2024 | UK

On 20 December 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertising on social media that was challenged as to whether the messaging was socially responsible (full details of the ruling can be found here). The CAP Code...