ASA Ruling on Discrediting and Denigrating Claims

ASA Ruling on Discrediting and Denigrating Claims

by | Jul 13, 2024 | UK

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...